When  you  leave,  please  leave  this  book 

'Because  it  has  been  said 
"Sver'thing  comes  t'  him  who  waits 

Except  a  loaned  book." 


OVl  f3o«f      &D<  If 


E    QUEST  OF 


T 

THE  BEAUTIFUL  . 


J 


Elizabeth  CLrAen 

6ji  Fifth  Avenue,  New  York 

London  Paris 


25  Old  Bond  St.,  IV.  1. 


2  rut  de  la  Paix 


ft 


The  Elizabeth  Arden  Doorway,  673  Fifth  Avenue ,  New  York 
(Copyright  1928,  Elizabeth  Arden) 


AVERY 
DURST 


The  Quest  of 
The  Beautiful 

o  o 
o 

he  desire  to  be  beautiful  is  older  and  stronger 
than  the  desire  to  be  either  modest  or  comfortable. 
Witness  Eve,  and  her  lovely  elder  sister,  Lilith. 
Lilith  and  her  beauty  are  a  legend  we  would  not  be  with- 
out; she  is  the  glowing  mystery  that  lies  back  of  the 
beginning  of  the  race.  Lilith  without  beauty  would  be 
life  without  meaning,  stars  without  light. 

Eve,  we  feel,  must  have  been  beautiful  or  that  lovely 
lost  garden  "east  of  the  sun  and  west  of  the  moon" 
would  not  have  evolved  her  as  its  crowning  glory. 
Envious,  creeping  Wisdom  gliding  along  the  apple 
branch  to  drive  out  beauty,  so  that  men  might  care  only 
for  knowledge,  would  not  have  found  her  worthy  of  his 
hate. 

Beauty  is  the  shimmering,  high  answer  to  the  deep 
hunger  of  mortals;  beauty  of  living,  beauty  that  is 
mystery  and  poetry  and  faith,  beauty  of  line  and  color. 

The  Qarden  of  a  Woman  s  lieauty 

And  like  a  garden  is  the  beauty  of  woman.  Tended, 
it  sings  with  glory;  one  catches  his  breath  at  the  sight 
of  it,  he  becomes  a  poet,  and  life  a  poem.  Neglected, 
weeds  creep  in,  and  not  only  is  the  garden  no  longer  a 
romance  and  a  delight,  but  one  grieves  over  it — that  a 


3 


rose  should  have  a  weed  choking  out  its  beauty — that 
lovely  eyes  should  be  marred  by  lines,  a  charming 
mouth  by  a  double  chin  or  a  "scraggly"  throat  beneath. 

Your  face  is  more  nearly  you  than  anything  else  in 
your  whole  personality.  Your  clothes  may  belie  you, 
your  body  deny  your  soul,  but  your  face  exposes  you. 

You  may  have  been  born  without  beauty,  but  the 
woman  does  not  live  who  cannot  be  made  pleasant  to 
look  upon.  Your  thought,  your  impulse,  your  courage, 
your  whole  way  of  thinking  and  living  are  in  your  face. 

And  your  intelligence  is  reflected  by  the  condition  of 
the  face,  the  care  you  give  to  it,  and  to  whatever  charm 
you  have. 

Everything  should  be  done  to  enhance  the  face,  but 
the  moment  you  step  over  enhancement,  the  effect  is 
grotesque.  Artificiality  is  beauty  bankruptcy.  It  is 
better  to  have  an  ugly  face  than  an  artificial  one. 

Elizabeth  zArderis 
{Muscle-Strapping  Skin-Toning  ^Method 

My  Muscle-Strapping  Skin-Toning  method  not  only 
builds  and  protects  every  external  of  the  beauty  of 
woman,  but  it  goes  to  the  very  roots  with  corrective 
exercises,  teaching  all  women  how  to  set  free  the  sources 
of  nerves,  so  that  the  glands  throughout  the  body  send 
out  food  instead  of  poison,  how  to  keep  the  organs  in 
correct  position,  how  to  eliminate  poisons,  and  how  to 
militate  against  those  deposits  which  bring  on  age — 
time  does  not  age,  wrong  or  ignorant  living  is  alone 
responsible  for  the  wearing  out  of  people. 

On  Fifth  Avenue  in  New  York  is  the  original  home  of 


4 


The  Elizabeth  Arden  Salon  at  2  rue  de  la  Paix  is  in  the 
very  heart  of fashionable  Paris 


the  Arden  Treatments,  the  Elizabeth  Arden  Salon,  a 
rendezvous  of  prominent  society  and  stage  beauties  of 
New  York. 

In  Chicago,  Washington,  Detroit,  Boston,  Philadel- 
phia, San  Francisco  and  Los  Angeles,  in  Newport,  Palm 


5 


Beach,  Atlantic  City  and  Southampton,  there  are  other 
Salons — room  after  room  occupied  every  moment  of  the 
day.  Even  in  Paris,  in  London,  in  Biarritz  and  Cannes, 
there  are  Elizabeth  Arden  Salons,  where  the  famous 
Muscle-Strapping  Skin-Toning  Treatment  is  given  just 
as  it  is  in  the  Salon  in  New  York. 

This  great  organization  has  not  grown  simply  through 
making  beautiful  women  more  beautiful,  though  they 
form  a  large  percentage  of  my  clientele,  because  women 
who  possess  beauty  have  learned  the  value  of  it. 

But  it  is  the  intelligent,  observing  woman  not  born 
with  beauty  who  has  helped  me  to  spread  this  creative 
work  over  two  continents. 

To  take  a  woman  who  has  not  been  awake  to  her 
possibilities  of  beauty  and  make  of  her  a  lovely,  glowing 
creature,  aware  of  herself,  is  not  just  cultivating  the 
beauty  of  that  woman. 

It  is  changing  her  whole  life. 

Beauty  is  power.  It  opens  doors  that  nothing  else 
can  open.  It  lets  one  out  of  the  prison  that  shyness, 
awkwardness,  self-consciousness  build  about  one.  It 
opens  locked  doors  into  romance,  love,  depth  of  living. 

Much  experience  has  taught  me  that  only  a  small 
percentage  of  women  will  give  half  an  hour  a  day  to 
the  care  of  their  skin,  but  if  they  would  give  fifteen 
minutes  a  day  as  faithfully  as  they  eat,  or  brush  their 
teeth,  the  results  would  be  generous  beyond  belief. 


6 


Will  You  "Do  Three  Things  for  jQoveliness  ? 


Three  fundamental  things,  to  keep  your  skin  fair 
and  smooth,  to  keep  the  curves  of  face  and  neck  firm 
and  young?  Elizabeth  Arden's  Muscle-Strapping  Skin- 
Toning  method  does  such  miracles  of  good  for  the  skin. 
The  wonderful  treatments  given  in  her  famous  Salons 
are  based  on  Cleansing,  Nourishing,  Toning  and  Tighten- 
ing. If  you  will  do  these  three  things  at  home  accord- 
ing to  Elizabeth  Arden's  scientific  method — faithfully, 
thoughtfully,  morning-and-nightly ! — you  can  have  the 
loveliest  skin  that  ever  blossomed. 

Elizabeth  Arden  does  not  sanction  the  use  of  massage. 
Muscie-Strapping  Skin-Toning — molding  of  the  facial 
muscles  by  clever  scientific  manipulation — is  perhaps 
her  greatest  contribution  to  the  science  of  skin-treat- 
ment. It  consists  of  smart  rapid  patting  following  the 
line  of  muscles  of  face  and  neck.  The  patting  is  always 
upward,  to  lift  the  muscles  and  overcome  their  natural 
tendency  to  droop  and  sag.  It  is  done  tellingly,  to  stimu- 
late circulation  and  increase  the  functional  activities  of 
the  tissues.  The  muscles  of  cheeks,  throat  and  neck  are 
molded  with  skilful  fingers  to  preserve  and  restore  the 
firm  round  contours  of  youth.  And  with  Muscle-Strap- 
ping Skin-Toning,  creams  and  lotions  are  used  to 
Cleanse,  Nourish  and  Tone  the  skin. 

Science  has  banished  the  gloomy  medieval  outlook 
on  life.  Instead  of  living  with  our  eyes  on  the  grave,  we 
live  for  beautiful  things.  We  want  life  to  be  beautiful, 
and  happy,  and  long.  And  it  can  be.  Ugliness,  scrawni- 
ness,  sallowness  need  no  longer  be  tolerated! 


8 


The  Elizabeth  Arden  Building  at  24.  Neivbury  Street ,  Boston 


The  tArden  Venetian  Treparations 

The  Arden  Venetian  Preparations  are  made  in 
Elizabeth  Arden's  own  laboratories  and  under  her  own 

9 


watchful  supervision.  The  formulas  are  those  which 
Elizabeth  Arden  has  developed  during  her  many  years 
of  experience  as  a  specialist  in  skin  treatment.  The 
ingredients  are  the  purest,  the  most  delicate  oils,  the 
rarest  unguents.  Each  Preparation  is  compounded  for 
some  specific  need  of  the  skin.  Elizabeth  Arden  was 
probably  the  first  authority  to  condemn  the  use  of  an 
all-purpose  cream  and  to  develop  her  complete  group  of 
specialized  Preparations  to  fulfill  every  need  and  to  cor- 
rect every  fault  of  the  skin. 

Elizabeth  Arden  considers  it  of  the  greatest  impor- 
tance that  her  Preparations  be  correctly  chosen  and  her 
method  correctly  applied.  To  this  end,  every  assistant 
in  her  Salons  is  trained  under  Elizabeth  Arden's  per- 
sonal supervision.  Follow  carefully  the  instructions  for 
the  use  of  each  Preparation,  so  that  you  may  receive 
fullest  benefit  from  its  use. 

If  after  reading  general  directions,  you  wish  personal 
advice  on  the  care  of  your  skin  and  further  instructions 
in  the  use  of  any  of  the  Venetian  Preparations,  write 
to  Elizabeth  Arden  outlining  your  requirements.  Miss 
Arden  delights  to  correspond  with  women  and  to  help 
them.  She  will  answer  your  inquiry  by  personal  letter, 
and  give  freely  of  her  knowledge  to  outline  the  scientific 
treatment  for  your  skin. 

The  bedtime  Treatment 

At  night  the  skin  must  be  cleansed  of  all  secretions 
and  freed  of  powder  and  dust  that  clog  the  pores. 
Make  a  small  firm  pad  of  absorbent  cotton,  squeezed 
out  of  cold  water,  dip  in  Ardena  Skin  Tonic,  add  a  little 
Cleansing  Cream  and  "wash"  the  face  and  neck  thor- 


10 


oughly,  always  with  an  upward  movement.  Wipe  off 
with  Cleansing  Tissues. 

If  the  muscles  are  flaccid,  if  the  cheeks  are  sagging 
and  the  throat  soft  and  loose,  use  Special  Astringent. 
Make  another  firm  pad  of  absorbent  cotton,  squeezed 
out  of  cold  water,  wet  with  Special  Astringent  and  pat 
with  this  splendid  rejuvenating  lotion  for  five  minutes. 
Use  the  Arden  Patter  to  make  the  patting  effective. 
Dry  with  Cleansing  Tissues. 

Now  pat  in  Orange  Skin  Food,  using  the  fingers  with 
firm,  upward  strokes,  lifting,  molding,  with  every 
quick  pat.  Over  the  Orange  Skin  Food  apply  Muscle  Oil, 
if  the  face  is  thin  or  lined.  Use  Muscle  Oil  generously 
along  deep  wrinkles  and  in  hollows  in  the  neck,  about  the 
eyes  and  forehead,  and  in  front  of  the  ears.  Pat  the  cream 
and  oil  well  into  the  skin.  Leave  a  little  Skin  Food  and 
Muscle  Oil  on  the  skin  to  be  absorbed  during  the 
night  by  the  stimulated  tissues. 

For  a  full  face,  use  Velva  Cream  instead  of  Orange 
Skin  Food.  Velva  Cream  softens  and  smooths  the  skin 
without  fattening. 

One  cannot  over-emphasize  the  importance  of  this 
nightly  treatment.  You  will  soon  begin  to  notice  a 
great  improvement  in  your  skin.  Lines  will  disappear. 
The  epidermis  is  constantly  being  renewed  by  the  growth 
of  new  cells  and  the  shedding  of  old  ones.  Daily 
patting  quickens  the  natural  process  and  preserves  and 
restores  the  radiant  freshness  of  your  skin,  at  the  same 
time  keeping  it  healthy  and  young. 

These  are  but  very  general  directions  for  the  fortu- 
nate few  with  average  normal  skin.  Write  for  personal 
advice  if  you  need  anything  beyond  this. 

12 


The  ^Morning  Treatment 


Make  a  firm  pad  of  absorbent  cotton,  squeezed  out 
of  cold  water,  dip  in  Ardena  Skin  Tonic,  add  a  little 
Cleansing  Cream  and  with  this  "wash"  the  face  and 
neck.  Always  apply  with  an  upward  movement — 
never  to  encourage  the  tissues  in  their  downward  sag- 
ging.  Dry  the  face  with  Cleansing  Tissues. 

The  Cleansing  Cream  and  the  patting  with  Ardena  Skin 
Tonic  awaken  the  tissues  to  normal,  healthy  function- 
ing. 

Now  pat  on  Velva  Cream,  if  the  face  is  full;  or  Orange 
Skin  Food,  if  the  skin  needs  to  be  filled  out.  Pat  with 
the  fingers  for  five  or  ten  minutes  and  then  remove  with 
Cleansing  Tissues. 

Make  a  firm  pad  of  absorbent  cotton  squeezed  out 
of  cold  water.  Saturate  with  Ardena  Skin  Tonic,  flop 
over  the  entire  face  and  neck  to  wet  the  skin  thor- 
oughly. Pat  gently  with  pad  or  Patter  for  a  few  minutes, 
then  quickly  smooth  a  piece  of  ice,  swathed  in  cotton, 
over  the  face.  Wet  the  face  with  Skin  Tonic  again  and 
dry  with  Cleansing  Tissues. 

Next  apply  Lille  Lotion  to  protect  the  skin.  Moisten 
a  pad  of  absorbent  cotton  first  in  cold  water  (or  Skin 
Tonic),  then  dip  in  Lille  Lotion.  Pat  on  very  lightly, 
smooth  off  with  Cleansing  Tissues  as  if  using  a  blotter, 
and  blend  carefully  with  fingers.  If  Lille  Lotion  is  too 
thick,  dilute  with  Ardena  Skin  Tonic. 

If  you  prefer  a  cream  as  a  powder  foundation,  use 
Amoretta  Cream  or  Creme  de  France. 

If  too  pale,  dip  a  little  Rose  Color  on  a  moistened  pad 


i3 


of  absorbent  cotton.  Apply  it  to  the  cheeks  and  tip  of 
ears,  blending  it  carefully. 

Lightly  apply  the  powder  selected  for  your  coloring, 
after  which  brush  the  eyebrows  and  eyelashes  care- 
fully. Use  a  little  V enetian  Lip  Paste,  if  necessary,  Eye 
Sha-Do  to  elongate  the  eyes,  and  Venetian  Cosmetique 
for  the  eyelashes. 

All  these  Preparations  are  described,  with  careful 
directions  for  their  use,  in  the  pages  of  this  book.  Begin 
today  to  give  your  skin  this  systematic  scientific  care. 
In  a  few  days  you  will  notice  a  marked  improvement  in 
its  texture  and  tone.  Lines  will  disappear.  Color  will 
come  and  go.  Your  skin  will  grow  younger. 

Veins 

If  you  are  troubled  with  broken  or  inflamed  veins  on 
the  face,  care  for  these  areas  of  your  skin  very  gently. 
Avoid  hard  patting  or  any  harsh  treatment.  Do  not 
apply  ice,  or  any  strong  bleaches  or  strong  astringent 
preparations,  over  those  parts.  Reduce  your  meat  diet 
and  avoid  hot  drinks  and  stimulating  and  spiced  foods. 
Use  Velva  Cream  for  a  soothing  and  refining  treatment 
of  the  skin  where  these  veins  appear. 


14 


A  ivell  chosen  group  of  Preparations 
The  Essential  Preparations  for  Cleansing 

VENETIAN  CLEANSING  CREAM.  A  light  feathery  cream 
that  liquefies  quickly  with  the  warmth  of  the  skin  and  pene- 
trates the  depth  of  the  pores  where  it  dissolves  and  dislodges 
impurities.  It  rids  the  skin  of  accumulated  dust,  powder  and 
excretions.  Begin  every  treatment  of  the  skin  with  a  generous 
application  of  Cleansing  Cream.  Smooth  it  freely  over  the  face 
and  neck,  allowing  it  to  soften  into  the  pores.  It  cleanses  the 
skin  thoroughly,  keeps  it  fine-grained  and  supple,  and  does 
not  stretch  the  skin.  Cleansing  Cream  should  be  used  as  often 
as  you  find  it  necessary  to  cleanse,  especially  in  the  morning 
and  night  treatments. 

To  apply  Cleansing  Cream,  moisten  a  pad  of  absorbent 


15 


cotton  in  cold  water,  dip  in  Ardena  Skin  Tonic,  add  a  little 
Cleansing  Cream  and  cleanse  with  an  upward  motion.  Turn 
over  the  pad,  and  repeat  the  process  with  fresh  Cleansing 
Cream.  This  combination  of  Cleansing  Cream  and  Skin  Tonic 
is  far  more  soothing  than  soap  and  water  for  cleansing  the  face 
and  preserving  its  softness  and  texture.  $i>  $2y  half-pound 
pot  #3,  pound  pot  $6. 

For  Toning,  Whitening  and  Firming  the  Skin 

VENETIAN  ARDENA  SKIN  TONIC.  A  tonic  and  mild 
astringent.  Use  with  and  after  Cleansing  Cream  in  the  night  and 
morning  treatment  of  the  skin  for  clearing,  firming  and  lighten- 
ing the  skin  and  bringing  new  life  and  fervor  to  every  cell.  Its 
astringency,  combined  with  brisk  patting,  serves  to  tone  and 
firm  the  muscles  under  the  skin  and  to  keep  the  tissues  active 
and  healthy.  Pat  Ardena  Skin  Tonic  briskly  on  the  face  and 
neck  after  cleansing  to  stimulate  circulation  and  bring  a  vivid 
glow  of  natural  color  to  the  cheeks.  The  daily  use  of  this 
treatment  will  clarify  and  brighten  the  most  faded  and  sallow 
skin.  A  pad  of  absorbent  cotton  moistened  with  Ardena  Skin 
Tonic  placed  over  the  eyes  is  especially  invigorating  and  sooth- 
ing to  tired  eyes  and  the  muscles  around  them.  85c,  $2,  $3.75, 
one-half  gallon  $9,  gallon  $  15. 

Elizabeth  Arden's  Specially  Prepared  Cleansing  Tissues 

VENETIAN  CLEANSING  TISSUES.  Softest  silky  tissues, 
unusually  absorbent.  Elizabeth  Arden  uses  them  in  her  Salon 
Treatments  and  recommends  them  for  use  at  home,  to  remove 
excess  cream,  instead  of  harsh  towels  that  stretch  the  skin. 
Their  delicate  texture  cannot  stretch  nor  irritate  the  most 
sensitive  skin.  Not  only  are  they  sanitary  and  convenient, 
but  being  so  inexpensive  they  should  always  be  at  hand  to 
save  laundry  and  the  discoloration  of  towels  from  cosmetics. 
They  are  ideal  when  visiting  or  traveling.  Roll  40c.  Large 
box  of  four  rolls  #1.50;  large  package  #2.25. 


16 


An  indispensable  combination  for  toning  and  building  relaxed  tissues 


For  Nourishing  the  Skin 

VENETIAN  ORANGE  SKIN  FOOD.  The  best  deep  tissue 
builder.  It  brings  to  the  skin  just  those  nutritive  elements  that 
it  needs  and  in  so  delicate  a  form  as  to  be  easily  assimilated  by 
the  cells.  It  rebuilds  impoverished  tissues,  strengthens  and 
firms  the  flaccid,  sagging  muscles  of  the  face.  By  nourishing 
the  skin,  it  keeps  the  face  smooth  and  round  and  gives  the 
complexion  that  desirable  well-cared-for  look.  Orange  Skin 
Food  is  splendid  to  prevent  wrinkles  and  flabbiness;  it  fills  out 
hollows  by  restoring  the  fullness  and  firmness  of  the  underly- 
ing tissues;  it  is  excellent  for  a  thin  or  lined  face.  It  is  one  of  the 


17 


essential  Preparations  for  the  daily  care  of  the  skin  according 
to  the  Elizabeth  Arden  method.  Apply  Orange  Skin  Food 
liberally,  patting  it  in  with  the  cushion  part  of  the  fingers. 
Muscle  Oil  should  be  applied  over  the  Orange  Skin  Food  on 
lines  and  wrinkles.  $iy  #1.75,  #2.75,  half-pound  pot  #4.25, 
pound  pot  #8. 

For  Smoothing  Without  Fattening 

ARDENA  VELVA  CREAM.  A  delicate  cream  made  espe- 
cially for  a  full  face.  It  will  not  fatten  the  tissues,  but  it  keeps 
the  skin  smooth  and  healthy.  Velva  is  an  exquisite  cream, 
suited  for  those  super-sensitive  skins  which  rebel  against 
treatment  with  other  creams.  It  keeps  the  skin  soft  and  fine- 
textured — velvety!  Pat  it  gently  on  the  face  and  neck  after 
cleansing.  Many  women  achieve  gratifying  results  by  using 
Orange  Skin  Food  at  night  and  Velva  in  the  morning  treatment 
of  the  skin.  Orange  Skin  Food  rounds  the  face  and  fills  out 
wrinkles;  Velva  smooths  and  refines  without  fattening,  and  so 
the  two  comprise  a  perfect  "balanced  diet"  especially  to  be 
recommended  for  the  average,  normal  skin.  $1,  $2,  half-pound 
pot  $3,  pound  pot  $6. 

To  Remove  Lines  and  Wrinkles 

VENETIAN  MUSCLE  OIL.  A  rich  stimulating  oil  for  remov- 
ing wrinkles  and  restoring  the  virility  of  the  facial  muscles, 
whether  the  faded  or  lined  condition  of  the  face  is  caused  by 
illness,  worry  or  advancing  years.  This  penetrating  oil  helps 
to  build  up  sunken  features,  to  soften  lines  and  wrinkles  about 
the  mouth  and  eyes,  and  to  firm  and  strengthen  the  entire  face. 
The  Arden  Muscle-Strapping  Skin-Toning  method  gently 
incites  the  impoverished  muscles  to  absorb  the  Muscle  Oil. 
Apply  over  Orange  Skin  Food  or  Velva  Cream,  patting  the 
Preparations  on  the  lines  and  wrinkles  as  well  as  on  the  princi- 
pal muscles.  $ls  $2.50,  $4,  $14. 

18 


For  Afternoon  Treatment  and  Quick  Removal 
of  Wrinkles 

VENETIAN  ANTI-WRINKLE  CREAM.  Specially  adapted 
for  an  afternoon  treatment  or  a  quick  treatment  before  going 
out  at  night — to  remove  that  tired  look.  Anti-Wrinkle  Cream 
may  be  left  on  the  face  for  half  an  hour  when  resting.  It  con- 
tains both  astringent  ingredients  and  rich  active  oils,  which 
help  eradicate  lines  and  wrinkles,  at  the  same  time  softening 
and  smoothing  the  skin.  Its  mellow  richness  comes  from  the 
egg  of  which  it  is  made.  Cleanse  the  face,  pat  with  Skin  Tonic, 
smooth  on  Anti-Wrinkle  Cream — rest.  You  will  wake  up  re- 
freshed and  lovely  with  every  trace  of  fatigue  gone  from  the 
face.  Because  of  its  astringent  property,  Anti-Wrinkle  Cream 
should  not  be  left  on  the  skin  over  night  as  a  "night  cream." 

To  Tighten  Loose  Skin  and  Flabby  Tissues  and 
Restore  the  Contour 

VENETIAN  SPECIAL  ASTRINGENT.  A  compound  of 
astringent  essences  extracted  from  rare  imported  herbs.  Its 
purpose  is  to  tighten  the  skin  and  restore  its  youthful  elasticity. 
It  firms  and  tones  loose  skin  and  flabby  tissues,  and  braces 
drooping  muscles,  wonderfully  improving  the  contour.  It 
corrects  a  relaxed  chin  and  throat,  reduces  puffiness  under 
the  eyes.  Its  use  is  especially  important  while  reducing,  as  it 
tones  and  braces  the  looseness  of  the  skin.  Special  Astringent 
gives  new  life  to  aging  faces  on  which  the  flesh  is  relaxed  or 
sunken.  It  should  be  used  once  a  day,  patted  briskly  into  the 
skin  after  cleansing,  using  a  moistened  pad  of  absorbent  cotton 
or  the  delightful  Arden  Patter.  Always  apply  Orange  Skin 
Food  or  Velva  after  Special  Astringent  to  keep  the  skin  moist. 
Special  Astringent  is  the  ideal  Preparation  for  the  wonderful 
Arden  "tie-up"  treatment  for  moulding  the  contour.  Always 
remove  the  Astringent  "tie-up"  pads  within  ten  minutes. 
$2.2$,  $4,  22  oz.  f  io,  half-gallon  #20,  gallon  #35. 


For  Patting  Without  Effort 

ARDEN  VENETIAN  PATTER.  An  ingenious  device  in- 
valuable  for  Home  Treatment  when  following  the  Arden 
Muscle-Strapping  Skin-Toning  Method.  A  round,  flat  Patter , 
with  that  unique  flexibility  of  handle  which  gives  the  accurate 
patting  strokes  the  same  telling  resiliency  that  makes  the 
skilled  fingers  of  an  Arden  expert  so  effectual.  To  apply  Ardena 
Skin  Tonic  and  Special  Astringent  correctly,  use  an  Arden 
Patter  in  your  Home  Treatment.  Wrap  a  moistened  pad  of 
absorbent  cotton  over  the  round  Patter,  fasten  it  with  a  rubber 
band;  dip  in  Skin  Tonic  or  Special  Astringent,  pat  with  an  up- 
ward movement  following  the  line  of  facial  muscles.  The  Patter 
will  be  found  wonderfully  helpful  in  removing  a  double  chin, 
firming  up  flaccid  tissues  and  relaxed  muscles.  Its  use  stimu- 
lates the  circulation,  quickens  the  life  and  loveliness  of  the 
complexion  and  hastens  the  removal  of  waste  matter  which 
causes  eruptions.  The  Arden  Patter  enables  the  patting  to  be 
done  correctly  and  with  the  least  effort.  #5. 

For  a  Home  Treatment 

VENETIAN  ARDENA  MASQUE.  Once  or  twice  a  week 
the  skin  should  be  purified  and  awakened  by  the  use  of  this 
wonderful  corrective.  It  is  the  only  substitute  which  can 
approach  one  of  Elizabeth  Arden's  expert  Salon  Treatments. 
It  is  especially  beneficial  for  oiliness  and  eruptions.  It  stimu- 
lates the  circulation,  freeing  the  skin  of  poisons  which  cause 
eruptions.  It  firms  the  underlying  muscles,  strengthens  and 
smooths  the  contour,  corrects  wrinkles  and  flaccidity.  If  your 
skin  shows  the  effects  of  neglect,  of  relaxed  condition,  or  the 
"wilted"  look  of  fatigue,  brace  and  tone  it  with  this  wonderful 
rejuvenating  treatment.  It  revives  the  weariest  tissues.  Jar, 
sufficient  for  at  least  six  treatments,  $5. 


20 


Blackhead  Treatment 

VENETIAN  BEAUTY  SACHETS.  Little  bags  of  fragrant 
medicated  ingredients  that  soften  the  pores  and  draw  black- 
heads to  the  surface.  Beauty  Sachets  make  it  possible  to  remove 
these  ugly  blemishes  without  bruising  the  cells  and  leaving  a 
permanent  open  pore  to  mar  the  skin.  This  is  the  treatment  for 
blackheads  which  Elizabeth  Arden  gives  in  her  famous  Salons: 
Cleanse  the  face  thoroughly  with  Cleansing  Cream  and  Skin 
Tonic.  Steep  a  Beauty  Sachet  in  hot  water  or  milk,  hold  the 
little  bag  over  the  blackheads  for  several  minutes.  When  the 
skin  is  quite  soft,  cover  the  fingertips  with  Cleansing  Tissue  or 
fresh  absorbent  cotton,  and  gently  press  the  skin.  The  black- 
head will  come  out  with  the  very  gentlest  touch.  Now  pat  the 
spot  with  Special  Astringent,  apply  Pore  Cream,  leaving  it 
on  for  an  hour  or  more.  Box  of  Beauty  Sachets,  #1.50,  #2.75. 

Coarse  Pores  and  Eruptions 

VENETIAN  PORE  CREAM.  One  of  the  most  successful 
and  important  of  the  Elizabeth  Arden  Preparations.  It  is  a 
greaseless  astringent  cream  which  contracts  distended  pores, 
corrects  their  laxness  and  refines  the  coarsest  skin.  If  pores  re- 
main enlarged,  they  soon  become  unsightly.  This  scientific 
preparation  tones  and  invigorates  the  cells,  reduces  the  pores 
by  reviving  their  normal  health,  and  restores  the  satiny  texture 
of  the  skin.  Cleanse  the  skin  (removing  any  blackheads  by  the 
method  given  above),  then  smooth  Pore  Cream  on  the  skin 
where  the  pores  are  enlarged.  Leave  it  on  for  an  hour  or,  better 
still,  plan  to  apply  it  at  bedtime  and  leave  it  on  overnight, 
f  1,  $2.50. 

For  Pimples,  Spots  and  Other  Eruptions 

VENETIAN  HEALING  CREAM.  A  healing  and  remedial 
cream  to  be  used  for  pimples,  eruptions,  acne,  eczema  and 
other  blemishes  on  the  skin.  Apply  with  absorbent  cotton  over 
the  aflfected  spots,  as  soon  as  they  appear.  It  soothes  and  heals 


21 


infected  tissues,  whitens  an  inflamed  skin.  Excellent  as  a  cream 
for  an  afternoon  treatment  at  home,  when  the  skin  is  marred 
by  blemishes.  $1.25. 

VENETIAN  ACNE  LOTION.  An  antiseptic  healing  lotion 
to  free  the  skin  of  pimples,  spots  and  other  eruptions.  It 
scatters  congestion  in  the  skin,  dries  the  excess  excretions  of  the 
infected  cells.  Keep  a  bottle  on  hand  and  apply  it  liberally  to 
the  spot  as  soon  as  a  pimple  begins  to  gather  under  the  skin. 
Use  as  a  powder  foundation  over  the  affected  skin.  #1.25. 

VENETIAN  CRfiME  MYSTIQUE.  To  conceal  blemishes 
and  redness  and  to  cover  the  "shine"  of  the  nose.  This  cream 
remains  on  the  surface  to  form  a  perfect  flesh-colored  film  over 
the  offending  spot.  Such  a  tiny  bit  is  required,  only  as  much 
as  the  warmth  of  the  fingertip  will  convey.  Dust  lightly  with 
powder,  and  the  complexion  will  present  a  smooth,  flawless 
appearance.  The  Preparation  comes  in  a  small  flat  box,  easily 
carried  in  the  purse.  Creme  Mystique  is  a  clever  temporary 
expedient;  but  do  not  be  content  to  cover  blemishes.  Prevent 
and  remove  them  by  keeping  the  skin  healthy  and  young  by 
correct  daily  care.  75c. 

For  Whitening  the  Skin 

VENETIAN  BLEACHINE  CREAM.  A  mild  bleach  and  a 
soothing,  emollient  cream  in  one.  Made  of  fresh  lemons.  An 
indispensable  preparation  for  every  woman.  Bleachine  should 
be  applied  at  least  once  a  week  on  the  face  and  neck  to  keep 
the  skin  white,  and  on  the  hands  every  night  to  relieve  redness, 
roughness,  tan  and  discoloration.  #1.25. 

ARDENA  BLEACH  CREAM.  Will  diminish  or  remove  tan, 
freckles,  collar  marks  and  other  discolorations  from  the  face, 
neck  and  hands.  It  should  be  smoothed  lightly  over  the  skin — 
never  rubbed  into  it — and  left  over  night.  In  the  case  of  a 
tender  or  acid  skin  allow  the  cream  to  remain  for  a  short  time 


22 


A  group  of  Preparations  for  the  protection  of  the  skin 


only,  as  the  process  of  bleaching  may  irritate  such  a  skin. 
Afterward  pat  the  skin  with  Velva  Cream.  Ardena  Bleach 
Cream  should  not  be  applied  on  an  inflamed  or  irritated  skin. 
>i.  So- 
VENETIAN  ANTI-BROWN  SPOT  OINTMENT.  A  creamy 
tingling  ointment  which  is  smoothed  on  the  face  in  the  form  of  a 
mask,  after  the  skin  has  been  thoroughly  cleansed,  toned  and 
nourished.  It  rejuvenates  the  tissues  amazingly,  stimulates  the 
circulation  through  every  muscle  of  the  face  and  neck,  galvan- 
izes every  torpid  cell.  But  most  important,  it  is  helpful  in 
erasing  marks  of  tan  and  sallowness,  moth  patches  and  liver 


^3 


spots  and  those  discolorations  that  betray  an  acid  condition  of 
the  blood.  First  coat  the  skin  thickly  with  Orange  Skin  Food. 
Then  apply  the  Anti-Brown  Spot  Ointment  on  the  area  to  be 
bleached,  avoiding  the  lips  and  eyes.  Leave  on  from  3  to  10 
minutes,  depending  on  the  sensitiveness  of  the  skin.  After  re- 
moving the  Ointment  with  Muscle  Oil,  pat  in  Orange  Skin  Food 
generously  and  finish  with  Ardena  Skin  Tonic.  Anti-Brown 
Spot  Ointment  is  put  up  in  a  jar  containing  enough  for  twelve 
treatments.  #5.   Smaller  jar,  #2.50. 

Foundation  Preparations  Which  Protect  the 
Complexion 

CREAM  AMORETTA.  A  delightfully  soft,  fragrant  cream, 
light,  delicate,  vanishing,  perfumed  wth  the  scent  of  the 
Trailing  Arbutus.  Smooth  it  evenly  over  the  skin,  leaving 
only  a  flattering  film  of  protection  on  the  face  and  neck.  It 
is  an  excellent  preventive  of  roughness  and  chapping  in  winter, 
and  of  tan  and  sunburn  in  the  summer.  Amoretta  gives  an  at- 
tractive bloom  to  the  skin,  and  serves  as  a  lasting  and  becom- 
ing powder  foundation.  Apply  it  always  before  motoring  or 
partaking  of  outdoor  sports.  $1,  $2. 

CREAM  ULTRA-AMORETTA.  Amoretta  plus  another 
delicate  oil,  making  the  preparation  more  useful  to  a  dry  skin. 
It  is  an  excellent  "nose  cream"  to  prevent  shine  or  dry  peeling. 
It  holds  powder  on  the  face  and  protects  the  complexion  from 
drying  winds  and  sun.  Ultra- Amoretta  has  proved  an  excellent 
preparation  as  a  base  for  theatrical  make-up.  It  preserves  and 
softens  the  skin;  at  the  same  time,  prevents  the  absorption 
of  cosmetics  by  the  skin  and  assures  their  prompt  and  easy 
removal.  White  and  Special  Rachel.  %\y  $2. 

CREME  de  FRANCE.  A  soothing,  protecting  cream  for  the 
average  skin,  and  especially  good  for  a  dry  one.  Melting, 
vanishing,  fragrant — it  prevents  that  dry  roughness  and  burn- 
ing that  follow  exposure  to  sun  and  cold.   It  smooths  away 


24 


those  spots  of  flake  and  scale  that  often  mar  a  complexion  want- 
ing in  natural  oils.  Blend  in  the  palm  of  the  hand  with  a  few 
drops  of  Ardena  Skin  Tonic  or  Lille  Lotion;  smooth  over  face 
and  neck,  wipe  off  with  Cleansing  Tissues.  Apply  under  pow- 
der before  going  out,  to  protect  the  skin  and  make  powder  ad- 
here.   Tube,  #1.25. 

VENETIAN  WATERPROOF  CREAM.  A  light,  fluffy 
cream,  pearly  in  color.  It  gives  an  exquisite  dull  lustre  to  neck 
and  arms  and  is  perfect  for  evening  make-up.  Being  imper- 
vious to  water  it  is  a  splendid  protective  cream  for  summer- 
time swimming  and  gives  a  velvety  finish  under  powder.  #3. 
VENETIAN  LILLE  LOTION.  Unlike  many  injurious  liquid 
powders,  Lille  Lotion  is  mildly  antiseptic  and  good  for  the  skin. 
It  heals  blemishes,  acts  as  an  astringent  and  is  a  protection 
against  sun,  wind  and  freckling.  It  is  especially  beneficial 
for  an  oily  skin  and  is  a  perfect  finish  for  both  day  and  evening, 
giving  the  skin  an  immaculate  soft  natural  finish,  very  flat- 
tering with  evening  clothes.  Lse  it  on  the  face,  neck  and 
arms  at  night  under  powder.  It  does  not  rub  off.  Incom- 
parable for  protection  and  the  relief  of  sunburn  and  freckles. 
Six  shades:  White,  Cream,  Naturelle,  Special  Rachel,  Spanish 
Rachel  and  Ocre.  #1.50,  #2.50. 

VENETIAN  ULTRA-LILLE  LOTION.  Is  very  effective 
when  an  unusually  attractive  treatment  of  the  skin  is  desired; 
when  the  neck  and  arms  must  rival  your  pearls  in  dull,  exquisite 
whiteness.  It  has  twice  the  thickness  of  Lille  Lotion  (a  thicker, 
creamier  lotion),  containing  sufficient  oil  to  give  a  soft,  smooth 
texture  even  to  a  dry  skin,  defying  the  appearance  of  lines  and 
wrinkles.  It  is  also  used  for  the  face.  It  may  be  thinned  with 
Ardena  Skin  Tonic.  $2. 

Exquisite  Powders 

The  look  of  care  is  the  reward  not  alone  of  cleanliness  and 
skin  health,  but  also  of  those  final  understanding  touches  that 
accent  charm.    What  are  those  final  touches  ?    The  under- 

25 


The  famous  Illusion  Powder  box,  Amoretta  Rouge  and  evening  powder 


powder  cream  that  makes  your  skin  soft  and  fine;  the  clever 
cosmetic  that  emphasizes  the  shadow  of  your  eyes;  the  rouge 
that  simulates  your  coloring  as  it  was  in  the  'teen  years,  and 
— most  important — the  perfect  powder.  All  these  exquisite 
preparations  Elizabeth  Arden  has  made  for  you. 

The  whole  process  of  refining  the  skin  is  wasted  if  your 
powder  is  not  right.  It  must  be  of  the  finest  possible  texture. 
A  pure,  fine  powder  will  not  only  enhance  the  skin  but  it  will 
protect  it  against  dust — even  soft  coal  dust! — and  prevent  im- 
purities from  entering  the  pores. 

Cheap,  heavily  scented  powders  coarsen  the  skin  and,  still 


26 


worse,  the  appearance  of  the  person.  Use  only  the  purest, 
finest  and  most  delicately  perfumed  powder,  selected  to  har- 
monize in  color  with  your  skin.  The  perfume  of  powder 
should  never  be  permitted  to  overshadow  the  individual  per- 
fume selected  to  suit  one's  personality.  Because  face  powder 
is  so  constantly  used,  it  must  be  absolutely  pure.  Only  "pure 
food"  colors  are  used  to  tint  Elizabeth  Arden's  powders.  The 
immaculate  purity  of  every  Arden  Preparation  protects  and 
promotes  the  health  of  your  skin. 

VENETIAN  FLOWER  POWDER.  A  powder  of  absolute 
purity,  finely  textured,  delicately  perfumed.  It  adheres  excel- 
lently and  never  gives  the  skin  that  uncomfortable  drawn 
feeling.  So  smooth  it  is  not  apparent  on  the  face;  so  subtle  of 
tint  that  every  shade  of  coloring  may  be  easily  matched. 

White  (for  neck  and  arms);  Cream  (for  a  pale  olive  skin 
that  would  look  white);  Marechal  Neil  (for  blondes);  Naturelle 
(a  good  flesh  tint  for  the  average  skin);  Rose  (a  pinker  flesh  to 
enhance  sallow  cheeks);  Special  Rachel  (light  brunette);  Spanish 
Rachel  (dark  brunette).  $1.75. 

POUDRE  DTLLUSION.  A  lovely  pure  powder,  made  for 
those  who  demand  the  extreme  of  quality.  It  is  just  heavy 
enough — scented  vaguely  and  charmingly.  Tints:  Illusion 
shade  (a  peach-like  blend),  Rachel,  Mat  Fonce  (a  flattering 
shade  for  the  average  skin),  Ocre  (a  sunburn  shade),  White, 
Minerva  (a  warm,  natural  color),  Banana  (warmer  and  deeper 
than  Rachel),  and  Poudre  de  Lilas  (a  mauve  shade  for  evening). 

fa- 

VENETIAN  POUDRE  DE  SOIR.  A  superfine  powder  for 
evening  use,  of  a  pearly  pink  tint,  to  brighten  and  enhance  the 
skin.  Under  artificial  light  it  imparts  an  attractive  brilliancy. 
In  an  unusual  round  French  flowered  box.  #1.75. 

Rouges 

VENETIAN  ROSE  COLOR.  A  smart  liquid  rouge,  just  the 
right  thing  to  accent  the  natural  color.   It  gives  the  cheeks  an 


27 


elusive,  youthful  tint.  Being  waterproof,  it  does  not  rub  off;  being 
transparent,  it  cannot  be  detected;  and  it  is  harmless.  Espe- 
cially adaptable  to  an  oily  skin.   $i,  $2. 

VENETIAN  ROUGE  AMORETTA.  A  beautiful  cream 
rouge  that  blends  easily  on  the  cheeks,  giving  a  natural  soft 
tint  impossible  to  detect  as  rouge.  Good  for  a  dry  skin.  Won- 
derfully effective  in  the  evening  when  a  bright  vivacious  color 
is  desired.  It  is  indelible  and  waterproof.  Four  shades:  Light 
(ash  blonde);  Medium  (fair  complexions);  Dark  (dark  brunette). 
$2.50.    Refills,  #1.50. 

American  Beauty,  a  lovely  shade  for  brunettes,  in  a  heart- 
shaped  box.  $4. 

To  Enhance  the  Lips 

VENETIAN  LIP  PASTE.  If  the  lips  are  dull,  the  face  is 
drab  and  expressionless.  Venetian  Lip  Paste  imparts  a  natural 
color  to  the  lips.  Just  a  tiny  bit  of  it  tipped  on  with  the  fingers 
makes  the  lips  uniformly  lovely  in  color.  Two  shades:  Star 
(Naturelle,  slightly  on  the  brownish  cast,  good  for  blonde  complex- 
ions); Carnival  (Deep  Red,  for  brunettes,  may  also  be  used  for  the 
cheeks  as  it  adds  a  beautiful  bloom  to  the  darkest  skin).  In  tiny 
box.  75c. 

VENETIAN  ARDEN  LIP  STICK.  The  original  Arden  Lip 
Stick,  the  favorite  of  many  seasons.  Heals  and  softens  the 
lips,  and  gives  them  a  fresh  youthful  color.  Gilt  case.  Two 
tints:  Light,  Dark.  $1. 

VENETIAN  ARDEN  LIP  STICK.  A  new  popular  lip  stick 
in  a  smartly  chased  gilt  case,  slender,  convenient  and  flatter- 
ing. Does  not  easily  rub  off.  Three  tints:  Bright,  Medium, 
Maroon.  $1.50. 

VENETIAN  INDELIBLE  LIP  PENCIL.  Irresistibly  lovely, 
an  indelible  crayon  fitted  into  the  slenderest  gold  pencil-holder 
with  ring  attached.  It  can  be  worn  on  a  chain  or  carried  in 
the  purse.  Dark  (quite  natural),  Light  (vivacious).  $2. 


28 


VENETIAN  INDELIBLE  LIP  SALVE.  A  smart  cherry 
salve,  especially  good  for  evening.  Indelible,  flattering.  Gala- 
lith  box.   Light,  Dark.   $i.  $2. 

Compacts 

PETITE  O-BOY  COMPACT  (Double).  Smart,  flat,  and  con- 
venient, the  newest  and  most  useful  of  compacts.  Generous 
powder  and  just  enough  rouge,  tucked  cleverly  together  within 
a  round  gold  case,  handsomely  chased  and  as  thin  as  a  wafer.  A 
big  mirror  and  two  puffs.  In  combinations  for  Blonde,  Medium 
and  Brunette,  $2.50.  Refills  with  fresh  puffs:  Powder,  50c; 
Rouge,  35  c. 

PETITE  O-BOY  COMPACT  (Single).  The  same  chic  case, 
containing  just  powder  or  rouge.  #2.50.  Refills  with  fresh  puffs. 
75c. 

VENETIAN  PETITE  COMPACT.  A  tiny  hammered-gold 
case,  small  enough  for  the  daintiest  purse,  containing  powder 
or  rouge.  Powder  in  White,  Naturelle,  Illusion,  Rachel  or  Ocre 
Rouge  in  Ash  Blonde,  Blonde,  Titian,  Tangerine,  Light  Brunette, 
Dark  Brunette,  75c.  Refills  with  fresh  puffs,  40c.  each. 

VENETIAN  CARINO  COMPACT.  A  beautiful  box  of 
highly  polished  gold,  eminently  fitted  for  an  engraved  mono- 
gram. Inside  the  box  a  useful  puff  and  mirror  and  tablet  of 
powder  or  rouge.  Powder  in  White,  Naturelle,  Illusion,  or 
Rachel,  and  Verte  Ardena,  (a  green  shade  for  a  flushed  skin). 
Rouge  in  Ash  Blonde,  Blonde,  Titian,  Tangerine,  Light  Brunette, 
Dark  Brunette.  $1.25.  Refills  with  fresh  puffs.  50c.  each. 

Beautiful  Eyes 

When  you  say  to  yourself  that  a  woman  is  "beautiful,"  is  it 
not  generally  the  impression  of  her  eyes,  first,  and  of  her 


29 


smooth  contour  next  ?  The  eyes  will  tell  you  how  young,  how 
well,  how  happy  she  is.  If  she  is  not  all  three,  then  know  that 
she  is  extremely  clever.  She  knows  the  secret  of  looking  young 
and  beautiful,  the  proper  way  to  treat  the  muscles  around  the 
eyes  to  maintain  their  mobility  and  firmness.  Sunken  eyes, 
drooping  lids,  wrinkles  and  puffiness  under  the  eyes  are  the 
real  enemies  of  beauty.  Elizabeth  Arden  stresses  the  care  of 
the  eyes  particularly,  and  is  anxious  to  advise  her  clients  how 
to  keep  the  eyes  strong,  clear  and  bright,  how  to  keep  the  skin 
around  the  eyes  smooth,  firm  and  young.  Eyes  can  be  strong 
and  clear  and  beautiful  to  the  last  day  of  one's  life  if  they  are 
properly  cared  for.  The  Arden  method  of  resting,  cleansing 
and  exercising  the  eyes  is  the  result  of  long  research  and  prac- 
tise by  one  of  the  most  famous  oculists  in  the  world. 

VENETIAN  SPECIAL  EYE  CREAM.  Rounds  out  the  deli- 
cate tissues  and  muscles  around  the  eyes,  helping  to  eradicate 
those  fine  lines  that  come  from  strain  and  neglect.  Eye  Cream 
should  be  applied  liberally  at  night  under  and  above  the  eyes, 
patting  it  in  gently  with  the  cushion  part  of  the  second  and 
third  fingers,  to  firm  and  tone  the  relaxed,  tired  muscles  of  the 
eye.  Look  up  as  you  pat  under  the  eyes.  Devote  a  few  minutes 
to  each  eye  and  allow  the  cream  to  absorb  during  the  night.  At 
bedtime,  when  applying  Eye  Cream,  mix  with  it  a  few  drops 

of  Muscle  Oil  #1.50. 


Puffy-Eye  Strap 


VENETIAN  PUFFY-EYE 
STRAP.  I  suggest  putting  on 
the  Puffy -Eye  Strap  after  fol- 
lowing the  above  treatment. 
This  Strap  is  made  of  soft  rub- 
ber and  has  flexible  wire  over 
the  nose,  which  reduces  any 
fullness  on  either  side  of  the 
nose.  For  hollow  or  sunken  eyes 
use  Eye  Cream  under  the  Strap. 


30 


For  puffs  apply  for  five  minutes  pads  of  cotton  saturated  with 
cold  water  and  Special  Astringent.  Afterward,  pat  in  Veha 
Cream.  Moving  picture  actresses  have  found  this  appliance 
invaluable  for  removing  the  numerous  tiny  lines  caused  by 
strong  lights.  $3. 

VENETIAN  EYE  BAXDELETTES.  An  excellent  treatment 
for  dark  shadows  or  tired  eyes.  Steep  an  Eye  Bandelette  in  hot 
water  or  milk  and  lay  it  over  the  eyes  for  five  minutes.  Re- 
place the  Bandelette  with  absorbent  cotton  squeezed  out  of  cold 
water  and  moistened  in  Ardena  Skin  Tonic,  after  which  apply 
Anti-fVrinkle  Cream.  Box  of  ten  Bandelettes.  $2.75.  Box  of 
five,  $1.50. 

\  EXETIAN  SPECIAL  EYE  LOTIOX.  Use  morning  and 
night  with  an  eye-cup  to  cleanse  and  tone  the  eyes.  It  is 
advisable  also  to  use  it  when  the  eyes  are  tired  and  aching, 
and  after  motoring  and  outdoor  sports.   $1,  $2.50. 

CRYSTALLIXE  EYE-DROPS.  Bring  instant  relief  to  in- 
flamed eyes.  They  remove  all  irritation  and  discoloration 
from  the  white  of  the  eye,  making  the  eyes  bright  and  clear. 
For  a  daily  tonic  use  Eye  Lotion.  $1.25. 

VENETIAN  EYELASH  GROWER.  Beautiful  eyes  are 
greatly  enhanced  by  long  lashes.  Nothing  detracts  so  much 
from  the  appearance  as  a  thin  growth  of  eyelashes.  This 
rich  ointment  tipped  on  the  edge  of  the  lids  twice  a  day  will 
promote  a  luxuriant  growth,  $2. 

VENETIAN  EYELASH  COSMETIQUE.  My  exclusive  im- 
portation. Pale  eyelashes,  even  when  they  are  heavy,  lack 
character  and  distinction,  while  dark  lashes  lend  mystery  and 
charm  to  the  eyes.  This  exquisite  Cosmetique  darkens  the 
lashes  artistically.  Its  use  may  never  be  detected.  (Remove 
with  Eyelash  Grower.)  Brown,  Dark  Brown,  Black.  Box  with 
brush,  #1.25. 


ARDEN  LIQUID  COSMETIQUE.  Darkens  and  grooms  the 
lashes,  makes  them  glossy  and  lovely.  Darkens  the  brows, 
denning  them  in  a  smooth  line  that  is  smart  and  becom- 
ing. (Remove  with  Eyelash  Grower.)  Dark  Brown,  Brown  and 
Black.    Bottle  with  2  brushes.  #1.00. 

VENETIAN  EYEBROW  PENCIL.  A  pencilled  brow  is  like 
an  accented  word.  It  "points  up"  the  face.  In  Black,  Dark 
Brown,  Brown,  Blue.  In  a  smart  gold  case.  6oc. 

VENETIAN  EYE  SHA-DO.  "Long,  shadowy,  interesting 
eyes"  are  the  most  mysterious  and  compelling  feature  of  the 
face.  To  enhance  the  color  and  accentuate  the  depth  of  the 
eyes,  use  this  clever  and  effective  Eye  Sha-Do.  It  is  a  soft  com- 
pact powder  that  comes  in  every  conceivable  shade.  Choose 
the  tint  which  strengthens  the  color  of  your  eyes:  Blue,  Medi- 
um, or  Dark  Blue  for  blue  eyes;  Dark  Brown  for  deep,  velvety 
eyes;  Light  Brown  or  Gray  Brown  for  gray  and  hazel  eyes; 
Black  for  the  darkest  eyes  that  sparkle;  Violet,  for  blue  or 
violet  eyes.  A  subtle  cosmetic  that  adds  immeasurably  to 
your  appearance.  $i. 

EYEBROW  BRUSH  AND  EYELASH  BRUSH.  As  further 
aids  there  are  two  dainty  little  brushes,  one  for  finishing  the 
eyelashes,  and  the  other  for  the  eyebrows.  Brushing  gives  that 
well-cared-for  appearance  by  keeping  each  tiny  hair  smooth, 
glossy  and  in  a  healthy  condition.  Eyebrow  Brush,  30c. 
Eyelash  Brush,  30c. 

SPECIAL  TWEEZERS  for  shaping  the  eyebrows.  Per  pair, 
£2.50. 

Woman's  Crowning  Beauty 

Hair  is  Nature's  lovely  frame  for  the  face.  She  blends  her 
colors  exquisitely — like  the  great  artist  that  she  is.  As  one 
grows  older  the  hair  loses  its  lights  and  luxuriance  unless  cared 
for  properly.  On  the  other  hand,  hair  will  acquire  qualities  of 


32 


beauty  through  the  right  treatment.  Don't  neglect  it,  for  hair 
is  alive.  It  needs  food,  stimulation,  exercise,  attention,  just 
like  every  other  body  cell.  And  only  healthy  hair  can  be 
beautiful. 

VENETIAN  ARDENA  HAIR  TONIC.  Invigorates  the  scalp 
and  hair.  (No.  I  for  an  oily  condition;  No.  2  if  the  hair  is  in- 
clined to  be  dry.)  Apply  this  tonic  to  the  roots  of  the  hair  even- 
day  to  stimulate  good  circulation  and  keep  the  scalp  elastic.  A 
healthy  condition  of  the  scalp  prevents  the  formation  of  dan- 
druff, stops  falling  hair  (even  in  severe  chronic  cases)  and 
greatly  retards  premature  graying.  #1.50. 

VENETIAN  HAIR  POMADE.  A  concentrated  jelly-like 
ointment  with  remarkable  nutritive  and  penetrating  qualities. 
It  supplies  the  necessary  oil  to  a  dry  scalp  and  promotes 
activity  of  the  sebaceous  glands.  It  should  be  rubbed  into  the 
scalp  the  night  before  the  shampoo.  Tube,  $1. 

VENETIAN  DANDRO.  A  scientific  dandruff  remedy  and 
preventive  of  baldness.  It  destroys  the  dandruff,  feeds  the 
hair  follicles  and  encourages  new  life  and  growth  of  the  hair. 
Particularly  recommended  to  men  who  wish  to  avoid  premature 
baldness.  #1.50. 

Shampoos 

VENETIAN  VELVA  SHAMPOO.  A  wonderful  new  sham- 
poo, to  be  used  with  almost  no  water,  requires  no  rinsing  at 
all,  dries  in  just  a  few  minutes,  and  leaves  the  hair  soft  and 
fluffy.  So  often  the  very  water  with  which  you  shampoo  and 
rinse  the  hair  makes  it  harsh  and  brittle.  Take  Velva  Shampoo 
everywhere  with  you,  so  that  you  need  never  use  hard  water 
on  your  hair.  Perfect  for  traveling  and  motoring.  One  bottle 
contains  enough  for  three  shampoos  for  short  hair,  or  enough 
for  two  shampoos  for  long  hair.  Directions  with  every  box. 
Six  bottles  in  a  box.  #3. 


31 


ORDINARY  HENNA  SHAMPOO  POWDER.  An  excellent 
shampoo  powder  to  be  used  instead  of  soap;  not  only  cleanses 
thoroughly,  leaving  the  hair  glossy  and  fluffy,  but  contains 
just  enough  Oriental  Henna  to  bring  out  the  natural  color  of 
the  hair.  Use  regularly  for  shampooing.  Three  packets 
for  $i. 

CAMOMILE  SHAMPOO  POWDER.  A  special  shampoo  for 
blondes.  It  brings  out  the  beautiful  golden  lights  and  makes 
the  hair  alive  and  fluffy.  50c.  per  packet. 

GRADUATED  HENNA.  Gives  the  hair  rich,  auburn  tints. 
May  be  used  as  a  thin  rinse  on  any  shade  of  hair  to  brighten  it. 
Should  be  used  in  conjunction  with  the  Ordinary  Henna  Sham- 
poo Powder.  Directions  also  in  each  package  for  using  this  as  a 
pack  to  color  the  hair.   50c.  per  packet. 

Elizabeth  Arden's  Perfect  Chin  Strap 

THE  VENETIAN  ELASTIC  CHIN  STRAP.  A  small 
light  strap  that  may  be  worn  during  the  night  to  hold  the 
muscles  of  the  face  and  chin  in  smooth  firm  contour.  An  ex- 
cellent strap  to  prevent  or  correct  lines  in  front  of  the  ears  and 
to  lift  a  drooping  mouth.  It  also  corrects  the  harmful  habit  of 
sleeping  with  the  mouth  open.  For  a  splendid  treatment  dur- 
ing the  day,  first  cleanse  the  face.  Moisten  a  pad  of  absorbent 
cotton  in  water,  then  saturate  with  Special  Astringent;  with 
this  pat  and  knead  the  facial  muscles.  Mould  the  Astrin- 
gent pad  over  the  cheeks,  along  the  jaw-bone  under  the  chin, 
over  which  firmly  adjust  the  Chin  Strap.  This  treatment  will 
restore  the  vitality  of  flaccid  muscles  and  lift  and  improve  the 
contour.  It  is  important  to  remove  the  Astringent  pad  within 
ten  minutes  and  apply  Orange  Skin  Food  immediately.  For  a 
sensitive  skin,  apply  Orange  Skin  Food  before  the  Astringent 
pad.  #6.50. 


34 


P.S. — Chin  Straps  may  always  be  cleansed  and  made  like 
new  for  a  small  charge  if  returned  to  the  New  York  Salon  of 
Elizabeth  Arden. 

THE  VENETIAN  CHIN  STRAP  DE  LUXE.  Downward 
lines  from  nose  to  mouth,  a  square  contour,  sagging  under  the 
chin,  are  signs  of  neglect.  You  can  prevent  them  if  you  lift 
and  strengthen  the  tissues  by  daily  treatment  followed  by  the 
use  of  an  Arden  Chin  Strap  de  Luxe.  Its  use  is  absolutely  essen- 
tial to  every  woman  past  thirty,  or  after  illness,  strain  or  worry. 
It  is  beautifully  made  of  flesh  colored  satin  of  the  very  finest 
quality,  with  an  interlining  of  astringent  herbs  which  aid  in 
invigorating  and  restoring  relaxed  muscles.  Because  of  this,  no 
other  astringent  prepar- 
ations should  be  applied 
or  worn  under  the  Strap. 

The  Strap  is  tailored 
to  fit  the  cheeks  and 
chin  and  to  round  out 
ugly  irregular  lines  on 
the  throat.  It  holds  every 
muscle  of  the  lower  part 
of  the  face  and  neck  in 
proper  position.  It  should 
be  tightly  adjusted  and 
worn  each  day  for  fifteen 
minutes.  Wear  the  Strap 
during  the  night  as  a  Arden  Chin  Straf>  de  Luxe 

rest  to  tired  muscles.  Then  do  not  adjust  it  as  tightly  as  dur- 
ing the  day.  Large ',  Medium,  Small.  $10. 

THE  ARDEN  COMBINATION  CHIN  STRAP  DE  LUXE  is 
the  same  excellent  chin  strap  with  neck  attachment.  Large, 
Medium,  Small.  $12. 


35 


VENETIAN  FOREHEAD 
STRAP.  A  smooth-fitting 
band,  splendid  to  correct  the 
habit  of  frowning  and  to  erase 
wrinkles  on  the  brow.  After 
cleansing,  pat  in  Orange  Skin 
Food,  adding  a  little  Muscle 
Oil  to  fill  out  lines.  Pat  a 
great  deal  on  the  deep  lines 
between  the  eyes,  then  follow 
the  line  along  the  eyebrow  to  the  corner  of  the  eye;  after 
which  adjust  the  Forehead  Strap  tightly  and  leave  on  as  long 
as  possible.  It  will  be  found  soothing  and  beneficial  if  left  on 
overnight.  #3. 

For  the  Hands 

VENETIAN  VELVA  BATH.  A  preparation  quite  different 
and  delightful.  It  is  a  cream  soap  of  jelly-like  consistency 
that  comes  in  a  big  chubby  tube.  Its  use  is  wonderfully  bene- 
ficial and  beautifying  to  the  skin.  Use  it  in  the  bath  and  al- 
ways for  washing  the  hands.  It  heals  chapping  and  roughness 
and  keeps  the  skin  smooth  and  satiny.  The  tube  makes  this  a 
most  convenient  preparation  to  take  traveling.     Tube,  #1.50. 

VENETIAN  VELVA  LIQUID.  An  exquisite  lotion  for  the 
hands  and  body.  A  few  drops,  smoothed  on  the  skin  after 
bathing,  prevent  redness,  roughness  and  chapping.  Keep  a 
bottle  of  this  fragrant  soothing  liquid  always  nearby,  and  use  it 
faithfully  every  time  you  wash  the  hands.  It  will  keep  them 
soft,  smooth  and  white.  Velva  Liquid  contains  delicate  oils  that 
are  entirely  absorbed;  does  not  leave  the  hands  sticky  and  is 
excellent  for  moist  hands.   #1,  #2.50. 

VENETIAN  MILK  OF  ALMONDS.  A  rich  nourishing 
preparation,  creamy  and  fragrant,  a  real  beautifler  for  the 
hands,  made  from  fresh  almonds.  Almond  oil  has  been  known 
for  centuries  as  a  natural  cosmetic,  but  few  modern  prepara- 


36 


A  group  of  delightful  Hand  Preparations 


tions  really  contain  pure  almond  oil.  Elizabeth  Arden  has 
based  the  formula  for  this  lotion  on  a  fine  old  preparation  made 
long  before  the  days  of  adulteration,  and  it  is  a  true  "milk  of 
almonds."  Use  it  on  the  hands  after  washing  to  nourish, 
soften  and  whiten  them.  #2.50. 

VENETIAN  HAND  CREAM.  A  smooth  lotion,  fragrant 
and  healing,  to  be  rubbed  into  the  hands  after  washing.  It 
prevents  redness  and  roughness,  soothes  chapping  and  dryness. 
Wash  the  hands  with  June  Geranium  Soap,  then  smooth  them 
with  Hand  Cream,  and  they  will  be  always  velvety  and 
beautiful.  $1. 

VENETIAN  RETIRING  GLOVES.  Well  made,  of  softest 
rubber,  carefully  fitted  and  finished.  At  least  once  a  week 
apply  Bleachine  Cream  to  the  hands  at  bedtime,  after  washing 


37 


with  June  Geranium  Soap.  Then  draw  on  these  Retiring  Gloves 
and  let  the  nourishment  and  bleach  of  the  cream  make  the 
hands  soft  and  white  during  the  night.  #1.50. 

THE  ARDEN  SUPERBE  MITS.  The  best  treatment  for 
modeling  and  maintaining  beautiful  hands  and  arms.  This 
glove  is  made  of  the  finest  medicated  double  texture  cloth, 
elbow  length,  to  be  put  on  over  an  application  of  Creme 
Glacier.  The  cream  is  first  heated  and  then  applied  quite 
warm,  massaged  well  into  the  skin,  tapering  the  fingers  and 
wrists.  When  the  cream  is  quite  firm,  draw  on  the  Alits.  The 
hands  in  this  way  are  nourished  and  the  skin  made  tight  and 
firm;  hardened  cuticle  is  quickly  renewed.  This  process 
bleaches  and  whitens  the  hands  remarkably.  Pair,  #7.50.  If 
separate  jar  of  cream  is  needed,  it  may  be  purchased  for 
£1.50. 

ENGLISH  NAIL  PASTE.  An  exquisite  cream  that  heals  the 
cuticle,  tints  the  nails,  and  imparts  a  lasting  polish.  75c. 

FRENCH  NAIL  POLISH.  A  splendid  liquid  polish,  that 
flows  on  evenly,  dries  at  once,  and  gives  the  nails  a  smooth 
smart  lustre.  Tinted  a  delicate  pink.  A  wonderful  waterproof 
polish  that  keeps  the  nails  beautifully  lustrous  for  several 
days.  $2. 

For  Lovely  Arms 

Several  preparations  have  already  been  mentioned  which 
should  be  used  to  whiten  and  round  the  arms.  Bleachine 
Cream,  Creme  Glacier  and  Superbe  Alits,  Lille  Lotion,  are  all 
recommended  for  the  arms.  Adona  Creamy  described  on  page 
43,  will  fatten  the  arms  if  they  are  too  thin.  Reducing  Soap 
will  reduce  the  arms  and  wrists. 

Luxuries  for  the  Bath 

VENETIAN  VELVA  BATH,  VELVA  LIQUID  and  MILK 
OF  ALMONDS  (described  among  the  Preparations  for  the 


38 


Hands),  are  also  exquisite  preparations  for  use  in  the  bath 
and  after  bathing.  They  prevent  redness,  roughness  and  chap- 
ping of  the  skin  and  keep  the  body  daintily  smooth  and  white. 

VENETIAN  VELVA  BATH  MITS.  Fabric  bags  filled  with 
cleansing  and  fragrant  cosmetic  preparations,  to  rub  the  body 
in  the  bath  and  shower.  #3  a  box  6. 

EAU  DE  NILE.  A  new  and  delightful  soap  for  the  bath  and 
the  hands.  Made  of  purest  oils,  it  lathers  freely  and  fragrantly, 
and  leaves  the  skin  fine  and  soft.  A  big  chubby  cake,  green  as 
the  soft  waters  of  the  Nile.  $1  a  cake.  Three  cakes  in  a  box,  #3. 

JUNE  GERANIUM  BATHODOMES.  The  finest  imported 
bath  soap,  made  exclusively  for  Elizabeth  Arden.  A  big  chubby 
cake,  rosy  pink,  fragrant  of  rose  geranium.  Compounded  of 
pure  vegetable  oils  which  dissolve  into  creamy,  soapy  lather 
and  act  as  a  perfect  emollient,  leaving  the  skin  soft  and  white. 
50c.  the  cake.  #3  a  box  of  6. 

JUNE  GERANIUM  MAGNUM.  A  new  giant  cake  for  the 
bath.  Fine  imported  soap  of  purest  vegetable  oils,  rosy  pink 
and  fragrant  of  rose  geranium.  $1  a  cake.  $2  a  box  of  2  cakes. 

JUNE  GERANIUM  GUEST  SOAP.  The  same  fine  imported 
soap,  of  pure  vegetable  oils,  rosy  pink  and  fragrant  of  rose 
geranium,  in  miniature  cakes,  each  cunningly  wrapped,  for 
your  guest  bathroom.  Six  cakes  in  a  box,  #1.50. 

ARDEN  JASMINE  S(X\P.  Soap  of  exquisite  smoothness  and 
purity,  made  in  France  exclusively  for  Elizabeth  Arden.  Three 
cakes  in  a  jade-green  box,  which  becomes  a  smart  box  for  cigar- 
ettes or  jewels  when  the  contents  are  removed.  $3.75  a  box  of 
3  cakes. 

ARDEN  ALLAMANDA  SOAP.  Another  soap  of  the  same 
fine  quality,  delightfully  perfumed.  In  a  lapis  blue  box. 
$3.75  a  box  of  3  cakes. 


39 


ARDEN  AMBRE  SOAP.  A  satiny-smooth,  imported  soap. 
Golden  brown  in  color,  and  agreeably  scented.  50c.  the  cake. 
Box  of  three  cakes,  $  1.50. 

Bath  Salts 

ROSE  BATH  SALTS.  Rose-colored  and  rose-perfumed,  a 
handful  transforms  hard  water  into  a  smooth  exhilarating  bath 
that  leaves  the  skin  soft  and  exquisitely  perfumed.  Rose  crys- 
tals greatly  increase  the  pleasure  and  invigorating  effects  of  the 
bath.  In  glass  jars,  #1.75,  #3,  #5. 

RUSSIAN  PINE  BATH  SALTS.  Curative  and  refreshing, 
wonderful  for  rheumatism  and  muscular  strain.  Dash  a  handful 
in  your  bath;  as  you  inhale  the  spicy  fragrance  of  the  pine  for- 
est, you  will  respond  wonderfully  to  their  stimulating  and  in- 
vigorating effect.    In  glass  jars,  #1.75,  #3,  $5. 

NIRVANA  BATH  SALTS.  Warmed  and  melted  in  your  bath, 
the  luxurious  perfume  of  this  salt  permeates  the  room  and  adds 
a  delicious  sense  of  pleasure  to  the  tonic  effects  of  the  bath.  In 
glass  jars,  #1.75,  #3,  #5. 

TRAVELLERS'  BATH  SALTS.  Smart  box,  containing  com- 
pressed cubes  of  bath  salts,  for  12  baths.  Rose,  Russian  Pine, 
Nirvana.  Per  box,  #2.50. 

After  the  Bath 

VENETIAN  DUSTING  POWDER.  A  delightful  luxury,  a 
smooth  fine  powder,  pure,  soft  and  lightly  perfumed.  Removes 
every  trace  of  moisture,  prevents  chapping,  cools  the  skin,  so 
that  you  slip  into  your  clothes  feeling  exquisitely  refreshed 
from  your  bath.  A  large  box,  gaily  flowered,  with  a  big  puff,  #3. 

SNOWDRIFT  TALCUM.  The  finest  and  smoothest  talcum, 
made  of  pure  imported  talc.  Delicately  perfumed,  exquisitely 
soft,  the  final  touch  of  daintiness  that  makes  a  perfect  bath. 
In  a  smart  French  flowered  box.  $1. 


40 


For  the  Teeth 

SAVON  KENOTT.  A  dentifrice  which  in  France  is  an  old  fa- 
vorite among  those  fastidious  people  whose  favor  is  accorded 
only  to  the  most  exquisite  accessories.  A  dentifrice  of  scientific 
and  efficient  formula.  It  cleanses  thoroughly  and  safely,  makes 
the  teeth  white  as  pearls,  preserves  and  restores  their  sparkling 
health.  It  strengthens  and  firms  the  gums,  keeps  them  pink 
and  vigorous.  Known  among  smart  people  as  "The  Smoker's 
Dentifrice,"  for  it  banishes  all  odor  of  tobacco,  purifies  and 
refreshes  the  tissues  of  the  mouth.  Antiseptic,  beneficial, 
modern.  In  cake  form,  in  aluminum  box,  75c.  In  tube,  60c. 

To  Remove  Superfluous  Hair 

VENETIAN  ELECTRA  ERADICATOR.  Much  more  effec- 
tive than  the  usual  depilatory.  A  substance  combined  of  tested 
materials  for  removing  hair  from  the  face.  A  single  treatment 
banishes  the  offending  hairs  and  weakens  the  roots.  A  few 
applications  at  intervals  of  several  weeks  will  so  devitalize 
the  follicles  that  the  strongest  growth  will  soon  become  incon- 
spicuous. If  you  have  been  discouraged  by  experimenting  with 
useless  depilatories,  begin  the  treatment  with  Electra  Eradi- 
cator  and  be  free  of  ugly  hairs  on  the  face  and  arms.  #3.50. 

VENETIAN  DERMATEX  DEPILATORY.  A  superior 
powder  depilatory,  excellent  for  use  under  the  arms.  Re- 
moves down  or  the  coarsest  hair,  quickly  and  easily.  Leaves 
the  skin  smooth  and  cool.  #1,  $2. 

Home  Course  in  Skin  Treatment 

Many  clients  of  the  Elizabeth  Arden  Salon  take  a  Demon- 
stration Treatment  to  learn  how  to  continue  the  correct  and 
scientific  care  of  the  skin  at  home.  This  instruction  may  be 
had  by  mail  in  the  Muscle-Strapping  Skin-Toning  Course.  The 


4i 


lessons  of  the  course  are  outlined  to  fill  your  individual  require- 
ments, as  stated  in  your  reports  to  Miss  Arden.  You  are  in- 
structed in  the  correct  choice  and  use  of  those  Preparations 
suited  to  your  personal  needs.  You  are  taught  how  to  pat 
and  mould  along  the  lines  of  the  muscles  to  lift  and  firm  the 
contours.  Write  to  Miss  Arden  about  this  important  Course. 

Home  Course  in  Body  Culture 

Happy  normal  living,  correct  exercise,  balanced  foods,  the 
elimination  of  poisons — these  are  the  fundamental  methods 
for  health  and  a  figure  with  smooth  young  lines.  Elizabeth 
Arden  has  developed  through  years  of  study  and  experience  the 
surest  and  soundest  method  to  rouse  your  whole  system  to 
health,  to  proportion  the  body,  to  reduce  or  add  to  your 
weight.  If  you  would  like  to  know  about  the  Elizabeth  Arden 
Home  Course,  write  for  the  interesting  booklet,  "Your  Master- 
piece— Yourself."  It  describes  in  a  delightfully  intimate  way 
the  simple  lessons  of  the  Home  Course  and  outlines  the  wonder- 
ful results  to  be  obtained.  Each  of  the  lessons  of  the  Home 
Course  is  prescribed  for  your  individual  case.  You  make  your 
reports  each  week  to  Elizabeth  Arden,  and  she  takes  personal 
interest  in  your  progress. 

The  Elizabeth  Arden  Records  for  Health  and  Beauty 

In  addition  to  the  Home  Course,  Elizabeth  Arden  has  devel- 
oped a  splendid  series  of  Exercises  for  Health  and  Beauty  which 
are  given  with  the  greatest  benefit  to  many  clients  in  her  Salon. 
The  most  important  and  effective  exercises  are  also  to  be 
had  in  record  form.  They  are  three  double-faced  records, 
giving  six  series  of  exercises  in  dramatic  and  inspiring  form, 
with  music  and  clear  commands.  The  portfolio  containing  the 
records  includes  photographs  and  instructions  for  the  exercises, 
a  weight  and  measurement  chart,  and  a  diet  form.  Price  for 
set  of  records,  $12.  Write  and  ask  about  them. 

To  supplement  the  benefits  of  the  physiological  work,  and 


42 


to  aid  in  obtaining  prompt  results,  Elizabeth  Arden  has  formu- 
lated these  important  preparations: 

To  Reduce  or  Fatten 

ADONA  CREAM.  As  one  approaches  middle  age  one's 
throat  usually  becomes  either  too  fat  or  too  thin  and  the 
breasts  flabby.  You  must  feed  a  thin  neck  to  get  back  the 
round  firm  "column"  look  of  youth.  Adona  Cream  is  a  deep 
tissue  builder,  rich  in  fat-producing  qualities.  It  should  be 
used  generously  on  thin  neck,  shoulders  and  bust,  and  scraggy 
throat.  Apply  every  day,  with  a  firm  rotary  movement, 
massaged  well  into  the  thin  parts  for  at  least  ten  minutes.  It 
is  more  beneficial  when  used  at  night,  as  it  is  absorbed  by  the 
skin  during  sleep.  Four  sizes,  $1.50,  $2.50,  $3.50  and  J6.50. 

AMIRAL  REDUCING  SOAP.  The  preparation  of  a  famous 
French  chemist.  Formulated  on  scientific  principles  of  in- 
gredients known  to  break  down  fatty  tissue.  Reduces  only 
that  portion  to  which  it  is  applied.  Its  use  is  agreeable  and 
efficacious.  Splendid  for  reducing  double  chin ,  thick  ankles, 
wrists,  hands,  waistline,  or  any  part.  Special  directions  with 
each  cake.  #1.50. 

ARDENA  SPECIAL  REDUCINE  LOTION.  Excellent  to 
use  instead  of  the  Reducing  Soap  if  you  prefer  a  lotion.  Re- 
moves superfluous  fatty  tissue  from  upper  arms,  shoulders, 
hips  and  abdomen,  where  it  is  applied  with  the  palm  of  the 
hand.  To  reduce  a  double  chin  it  is  effectively  applied  with 
the  Arden  Patter.  $$, 


43 


Elizabeth  Ardent  Beauty  Boxes 

Happy  results  —  smooth  skin,  firm  contours,  pinkness, 
sparkle,  youth — can  only  be  had  by  caring  faithfully  for  the 
skin.  To  make  this  convenient  Elizabeth  Arden  has  created 
her  attractive  Beauty  Boxes. 


Arden  Travel  Case.   In  black  cobra  leather ,  $f  J. 
In  tan  suede  alligator ,  $85. 


The  largest  of  these  is  pictured  above.  It  contains  a  complete 
set  of  the  essential  Venetian  Toilet  Preparations,  as  well  as  a 
comb,  brush,  tooth  brush,  sewing  case,  manicure  articles,  and 
other  accessories  of  the  toilette.  The  case  is  of  handsome  black 


44 


leather  with  a  gilt  lock.  In  black  cobra  leather,  $75.  The  same 
case  may  be  had  in  tan  suede  alligator.  In  this,  the  mirror  is 
lighted  by  a  tiny  electric  light  bulb.  $85.  A  variation  of  this 
same  case  contains  imported  glass  bottles,  fluted  with  fine  gold 
stripes,  and  with  pink  or  blue  enamel  or  gold  metal  tops.  $  100. 


Elizabeth  Ardent  Newest  Travel  Case 
ivitb  smart  aluminum  containers,  $100. 

In  the  clever  new  case  shown  above,  Elizabeth  Arden's 
famous  creams  and  lotions  are  offered  in  specially  constructed 
aluminum  containers.  As  the  aluminum  is  of  light  weight  and 
non-breakable,  and  the  containers  are  designed  to  hold  un- 
usually generous  quantities,  this  makes  a  perfect  travel  kit. 

In  the  cunningly  devised  trays,  all  of  the  precious  small 
accessories  of  Beauty  are  packed.  The  price  of  this  box  com- 
pletely filled  with  your  favorite  preparations  is  $100. 


45 


This  Arden  Travel  Case  is  of  black  morocco  grain,  to  match 
the  smartest  luggage,  and  has  a  gilt  lock  and  key.  The  in- 
genious arrangement  of  the  contents  is  shown  in  the  photo- 


Neiv  Arden  Travel  Case,  $T>0. 

graph.  The  case  contains  Venetian  Cleansing  Cream,  Ardena 
Velva  Cream,  Venetian  Orange  Skin  Food,  Venetian  Pore  Cream, 
Venetian  Ardena  Skin  Tonic,  Venetian  Special  Astringent, 
Venetian  Lille  Lotion,  Venetian  Eye  Lotion,  Venetian  Flower 
Powder,  Venetian  Cleansing  Tissues,  tooth  brush  and  box  of 
Dentifrice.  #30. 

BOUDOIR  BEAUTY  BOX.  What  luxury,  in  some  far  away 
hotel,  in  a  bare  stateroom  or  Pullman  drawing-room,  to  have 
this  Beauty  Box  full  of  the  necessities  and  beloved  vanities 
made  by  Elizabeth  Arden!  There  are  Cleansing  Cream,  Skin 
Tonic,  Muscle  Oil,  Velva  Cream,  Pore  Cream  and  Special  As- 
tringent,  for  the  night  and  morning  treatment  of  the  skin; 

46 


Amoretta  Cream,  and  Lille  Lotion,  those  important  protective 
Preparations;  Hand  Cream;  the  several  Eye  Preparations 
which  are  so  useful  when  you  travel  by  dusty  rail  or  motor; 


Boudoir  Beauty  Box,  perfect  for  your  dressing  table 
or  a  months  travel,  $18. 


besides  Powder,  Rouge,  Lip  Paste  and  Tissues.  $i8.  (A  leather 
case  to  enclose  it  can  be  furnished,  $25  additional.) 


47 


BIJOU  BEAUTY  BOX.  "The  box  of  indispensables,"  this 
one  might  be  called,  for  it  contains  just  those  important 
Preparations  which  you  must  use  every  day  in  the  correct  care 


Bijou,  for  a  small  'vanity  table  or  a  motor  trunk,  $14. 


of  the  skin,  with  those  finishing  touches  which  add  so  im- 
measurably to  your  appearance.  Cleansing  Cream,  Skin  Tonic, 
Muscle  Oil,  Velva  Cream,  Amoretta  Cream,  Lille  Lotion,  Powder, 
Rose  Color,  Eyebrow  Brush  and  Pencil  and  Tissues  for  wiping 
the  face.  #14. 

48 


WEEK-END  BEAUTY  BOX.  The  smallest  Elizabeth  Arden 
Box,  ready  to  be  tucked  into  an  overnight  bag.  Do  not  neglect 
your  skin-care  for  a  single  day.  Especially  when  you  are  visit- 


Wcek-End,for  the  small  travel  bag,  $3.85. 


ing,  and  want  to  look  your  best,  you  will  need  the  several 
Preparations  contained  in  this  convenient  Box.  Cleansing 
Cream,  Skin  Tonic,  Velva  Cream,  Pore  Cream,  and  sample 
quantities  of  Muscle  Oil,  Lille  Lotion,  Poudre  ^Illusion,  Rose 
Color  and  Tissues,  $3.85. 


49 


ELIZABETH  ARDEN'S 

'Venetian  Toilet  Preparations 
are  on  sale 
at  smart  shops  all  over  the  "world 

If  you  do  not  find  the  Elizabeth 
Arden  Preparations  at  your  favorite 
store,  write  to  Elizabeth  Arden,  at 
673  Fifth  Avenue,  New  York,  and 
she  will  tell  you  the  name  and  ad- 
dress of  the  shop  nearest  you  where 
her  Preparations  may  be  purchased. 

If  Elizabeth  Arden  has  no  agents 
conveniently  near  you,  she  will  fill 
your  needs  by  mail  until  arrange- 
ments can  be  made  to  place  the 
Arden  Venetian  Preparations  on 
sale  at  some  shop  in  your  town. 
Directions  for  mail  orders  on  oppo- 
site page. 


50 


When  You  Write  Your  Order 


Never  send  cash  or  stamps  in  your  letter.  Please  always 
send  a  check  or  post  office  money  order  made  out  to  Elizabeth 
Arden,  673  Fifth  Avenue,  New  York.  If  the  amount  of  your 
order  is  less  than  ten  dollars,  include  postage  at  the  rate  given 
below.  If  you  neglect  to  do  this,  the  order  will  be  sent  collect. 
On  orders  amounting  to  more  than  ten  dollars  all  carriage 
charges  are  prepaid.  Shipments  out  of  the  United  States  are 
not  prepaid. 

POSTAGE  RATES 
Add  These  Amounts  to  the  Sum  Enclosed  for  Preparations 


For 

For  each 

one 

aaai- 

prepa- 

t ion  a  I 

ration 

prepa- 
ration 

State 

Cents 

Cents 

19 

7 

Arkansas 

20 

1 2 

22 

9 

California  

29 

12 

24 

10 

Connecticut.  .  . 

14 

4 

14 

4 

Florida  

22 

9 

Georgia  

19 

7 

29 

12 

19 

7 

19 

7 

Iowa  

22 

9 

Kansas  

22 

9 

19 

7 

Louisiana  

22 

9 

Maine  

17 

6 

16 

5 

Massachusetts . 

16 

5 

Michigan  

17 

6 

Mississippi.  .  .  . 

22 

9 

Missouri  

22 

9 

Minnesota  .... 

22 

9 

29 

12 

Nebraska  

22 

9 

State 

Nevada  

New  Hampshire 
New  Jersey  .  .  . 
New  Mexico  .  . 

New  York  

North  Carolina 
North  Dakota . 

Ohio  

Oklahoma  

Oregon  

Pennsylvania . . 
Rhode  Island . . 
South  Carolina 
South  Dakota .  . 

Tennessee  

Texas  

Utah  

Vermont  

Virginia  

Washington  .  .  . 
West  Virginia  . 

Wisconsin  

Wyoming  

Porto  Rico .... 

Alaska  

Foreign  


For 

For  each 

one 

addi- 

prepa- 

tional 

ration 

prepa- 

ration 

Cents 

Cents 

29 

12 

16 

5 

14 

4 

24 

10 

13 

4 

17 

6 

24 

10 

17 

6 

22 

9 

29 

12 

17 

6 

16 

5 

19 

7 

22 

9 

19 

7 

24 

10 

29 

12 

16 

5 

17 

6 

29 

12 

17 

6 

19 

7 

24 

10 

29 

12 

29 

12 

34 

12 

51 


ELIZABETH  ARDEN 
673  Fifth  Avenue,  New  York 

London:  25  Old  Bond  Street 
Paris:  2  rue  de  la  Paix 
Madrid:  71  Calle  Alcala 
Biarritz:  2  rue  Gambetta 
Cannes:  3  Galeries  Fleuries 
Chicago:  70  East  Walton  Place 
Boston:  24  Newbury  Street 
Washington:  1147  Connecticut  Avenue 
Philadelphia:  133  South  18th  Street 
Detroit:  318  Book  Building 
San  Francisco:  233  Grant  Avenue 
Los  Angeles:  600  West  7th  Street 
Atlantic  City:  Ritz-Carlton  Block 
Palm  Beach:  2  Via  Parigi 
Newport:  Casino  Block 
Southampton:  Job's  Lane 

Printed  in  U.  S.  A.— 6-28 


AVERY 


Printed  in  U.S.A. 


